
Neste Oil uses greenwashing regularly in its advertising. Here is a spoof ad I did on one of the company’s ads a year or so ago.
Finnish state-owned oil company Neste Oil has launched a new ad campaign that, once again, resorts to greenwashing. Check out the video (in English) where a Neste Oil employee dreams of becoming an action film hero who saves the world from global warming.
The problem is that Neste Oil’s “green” product is a palm oil based biodiesel (NExBTL). Now, as you might already know, palm oil is a big problem: its use destroys rainforests and accelerates climate change. There are also social and human rights problems linked to its production.
In 2011 Neste Oil will be the world’s biggest user of palm oil. Even though Neste Oil executives swear they are using sustainable palm oil, (which they have been unable to prove), it does not remove the fact that Neste Oil is increasing the global demand for the stuff.
So if you feel like doing something positive today, take part in Neste Oil’s competition and tell them what your dream is (we suggest you put something about Neste Oil developing a sustainable, palm oil free biodiesel…).
Here are instructions for those whose Finnish is a bit rusty:
“Kerro unelmasi” = Tell us your dream
“Minun unelmani” = My dream (Here you can write whatever you want or put something about sustainable biodiesel. They do ask you to put something that can be realised with 10 000 euros, however.)
Click on “Jatka” (continue)
“Mistä Neste Oil voisi seuraavaksi unelmoida” = Tell us what could be our next dream?
(Here you should definitely put something about sustainable biodiesel..)
Click on “Jatka” (continue)
Finally: Fill in your contact details if you want to take part in the competition.
Compulsory questions:
“Etunimi” = First name
“Sukunimi” = Surname
“Osoite”= Address
“Postinumero” = Post code
“Toimipaikka” = City
Click on “Lähetä” (send)
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